PT NikiJoyo is an Indonesian jewelry and precious metals manufacturer based in Malang, East Java, and the maker of the Eurogold and Eurosilver brands.

PT NikiJoyo head office & factory
PT NikiJoyo head office & factoryJl. Bandulan No.147, Bandulan, Kec. Sukun, Kota Malang, Jawa Timur 651467.97° S · 112.63° E
Our story

Founded in 1988 by the late Waluyo Santoso, PT NikiJoyo is an Indonesian jewelry manufacturer that has been committed from the start to high-quality products made to international standards. Driven by a vision of bringing Indonesian jewelry to the world, PT NikiJoyo grew into one of the pioneers of the national jewelry industry to reach global markets.

Based in Malang, East Java, with more than three decades of experience, we combine a tradition of fine craftsmanship with modern precision machinery to produce gold and silver jewelry that meets the Indonesian National Standard (SNI) and the ISO 9001 quality management system.

Over the years, PT NikiJoyo has expanded beyond export-quality jewelry into precious metals, producing gold and silver bars under the Eurogold and Eurosilver brands.

Founder

Founder of PT NikiJoyo · 1988

The late Waluyo Santoso founded PT NikiJoyo with a far-sighted vision of an Indonesian jewelry industry able to compete internationally. Through dedication, hard work and the courage to enter global markets from the company’s earliest days, he laid a strong foundation for PT NikiJoyo’s growth.

The spirit of innovation, integrity and commitment to quality that he left behind remains the company’s core value today, and continues to inspire every step of PT NikiJoyo’s development.

“Quality is more than a production standard. It is the good name we entrust to every piece we make.”
Our journey

More than three decades bringing Indonesian jewelry to the world stage.

1988

Founding of PT NikiJoyo

PT NikiJoyo was officially founded by the late Waluyo Santoso as a jewelry manufacturer focused on quality and international markets.

1991

First export to the United States

PT NikiJoyo made its first export shipment to the United States, becoming one of the Indonesian jewelry companies to reach global markets in that era.

1992

Hong Kong Jewelry Fair, Wanchai

Took part in one of the world’s most prestigious international jewelry fairs.

1993

MJSA Expo New York

Expanded its business network and strengthened international recognition of Indonesian product quality.

1990s – today

Expanding the export network

The export network grew to include the United States, Japan, Germany, Hong Kong, Singapore and many other countries across Asia and Europe.

Today

Jewelry & precious metals

PT NikiJoyo keeps growing by combining decades of experience with modern innovation. Alongside jewelry, the company now offers gold and silver bars under the Eurogold and Eurosilver brands.

Company direction

Vision

To be an Indonesian jewelry and precious metals company recognized worldwide for the quality of its products, continuous innovation and a real contribution to raising Indonesia’s profile in the global jewelry industry.

Mission
  • Produce jewelry and precious metal products to international quality standards.
  • Produce quality jewelry under an ISO 9001 quality management system and make sure every product meets aesthetic standards and national regulations (SNI).
  • Integrate high-precision machinery and keep developing innovation in design and sustainable production processes.
  • Strengthen the competitiveness of Indonesia’s jewelry industry in global markets.
  • Continuously develop the skills of our craftspeople and employees, and build customer trust through quality, integrity and professionalism.
  • Be a source of Indonesian pride in the world’s jewelry and precious metals industry.

Quality

Keeping the highest quality in every product we make.

Integrity

Doing business with honesty, transparency and responsibility.

Innovation

Continuously adapting and innovating as global markets evolve.

Excellence

Delivering the best results in every part of our operations.

Sustainability

Building sustainable business growth for generations to come.

Legacy & pride

For more than three decades, PT NikiJoyo has played an important part in the Indonesian jewelry industry’s journey into international markets. Breaking into export markets in the early 1990s is proof of the company’s commitment to quality that can compete globally.

The late Waluyo Santoso’s vision lives on in every piece the company makes. From export jewelry manufacturing to precious metal products under the Eurogold and Eurosilver brands, PT NikiJoyo continues to uphold Indonesia’s reputation as a country capable of producing world-class jewelry and precious metals.

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